#021- A hotel, a new collection, and a way of life.

AW25- A hotel, a new collection and a way of life

Each new collection is, in reality, a small evolution of our history. With each launch, we strive to be closer to the people who live with the same intensity as we design: they work, train, travel... and don't want to compromise.

This AW25 season comes with several new features that we are particularly excited about.

The first is Terra , our new compact everyday backpack.
We wanted a smaller backpack that retained all the Pilatus essence: functionality, design and durability.

That's why Terra features a laptop compartment , a back strap for convenient trolley carrying , and magnetic closures for easy everyday use. It's lightweight, versatile, and designed for those on the go, whether for work, training, or impromptu getaways.

Along with Terra, comes a capsule edition of colors that represents a slight twist on our usual palette.

Until now, we've always opted for neutral and subdued tones. But we wanted to add freshness, joy, and a different touch.

This is how Sky Blue , Beige Sand , and Green Agua were born, three colors that inspire movement, nature, and energy. They're available in our Urban, Terra, and laptop cases, and represent our way of evolving without losing our identity.

To tell this collection, we needed a setting that reflected our lifestyle.

We chose The Icon Embassy Hotel , in the heart of Madrid. A place that combines workspaces, relaxation areas, and a very special energy. Perfect for representing our Work – Train – Travel – Repeat .

The day of the session was intense, one of those days that starts early and ends with the feeling of having experienced something real.

We turned the hotel into our own little universe: rooms transformed into makeshift offices, cafeterias turned into brainstorming areas, trolleys shuttled back and forth between hallways, and models moved as if they were actually going from meeting to meeting.

Every corner became a different scene: from the first coffee in the morning to the moment you zip up your backpack and head off to the airport.

More than a photo shoot, it was a day that perfectly summed up the essence of Pilatus .

AW25 isn't just another season. It's a step forward in our goal of designing products that adapt to your rhythm. Because your life doesn't fit into a single label. And we design so you don't have to choose.