Pilatus Journey

Just the truth, sometimes messy, sometimes uncomfortable, but always necessary. And that's also what building a brand is all about.

Our entry into France wasn't a matter of luck, but of persistence. After more than a year of talks, we got what we were looking for: a strategic partner to bring Pilatus to the best stores in France. It wasn't an immediate yes , but every coffee, every trip, and every conversation added up until the moment arrived. The best stores in France await us.

There is a certain magic in finding the perfect balance between our passions and work. That point where your lifestyle and your responsibilities intertwine without any apparent friction.

Paris is the place to find inspiration in terms of fashion. The light, the colours, the shop windows... Imagine a space where you can also connect with the people who are driving retail in Europe. Having the opportunity to present our brand in this context is something we couldn't even imagine years ago. I'll tell you what we're doing and what we're finding along the way.

There are trips that are more than just a destination. They are a reaffirmation of why we do what we do.

Today, at the helm of the Journey is Guille Mellado, Brand Director at Pilatus. Guille lets us accompany him on a trip through the wonderful region of Tuscany, in Italy, with his family.

In this Journey we discover how Marcus Cooper, Spain's flag bearer in Paris 2024, faces every challenge with determination. From his Olympic preparation to his transformative vision in his company: Plan Cooper. Marcus inspires us to take care of every detail and enjoy the journey.

We sat down with Marta Francés and Lucía Martín, two Olympic athletes who represented Spain in Paris 2024. They spoke to us about effort, overcoming difficulties and humour. From the scars that literally tell their story to the passion that drives them, these two athletes remind us that there are no limits when it comes to fighting for a goal.

We sat down with Coti and Diego, two Spanish Olympic athletes, to talk about effort, values ​​and what success really means. From the Olympic Village to the parallels between sport and entrepreneurship, we reflect on the lessons learned from the Paris 2024 Games. Because, in the end, true victory is in the journey.

At Pilatus we are currently working on three major projects: filming a documentary, planning our entry into more than 20 points of sale throughout Spain, and developing the best product we have ever made.