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Pilatus Journey

A place where we share the journey we're on: what we're experiencing, what we feel, and why we do what we do. Here you can see what inspires us, what challenges we face, and how we strive to build a brand from within.

It's a collection of real, unfiltered chapters.
Because we believe that what matters is not just the destination.

This is the way. And we'll tell you all about it here.

#019- Tres ferias, un mismo objetivo: llevar Pilatus más lejos

#019- Three trade fairs, one goal: taking Pilatus further

If you've been following us for a while, you'll know that at Pilatus, we never stand still. We're always looking for ways to grow and take the brand further. And when I say "further," this time I'm talking about a...

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#018 - Amsterdam; new directions, new opportunities.

#018 - Amsterdam; new directions, new opportunities.

New paths, new markets. A few days ago we landed in Amsterdam with a clear mission: to break new ground for Pilatus in the heart of Europe. And we did so hand in hand with our new distributor for Holland, Belgium...

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#017- Pilatus Talk; un espacio para compartir nuestra misión

#017- Pilatus Talk: A space to share our mission

A few days ago I was invited to an event to talk about human resources. Yes, me. I come from the world of products, marketing, and creating a brand from scratch. And there he was, sharing a table with talent...

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#016 - Zagreb, expanding Pilatus across Europe

#016 - Zagreb, expanding Pilatus across Europe

Zagreb, step by step This month we flew to Zagreb with a clear mission: to continue expanding Pilatus across Europe. They were three intense days, but very well spent. We flew on a Saturday so we could have the whole...

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#015 - Lanzarote, no hace falta irse tan lejos

#015 - Lanzarote, no need to go so far

There's no need to go so far 9 a.m. at Barajas Airport. As soon as I arrived at the airport, they made me leave my backpack on the typical metal rack to check if it would fit… and it went...

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#014 - Japón, un país sorprendente

#014 - Japan, a surprising country

A few weeks ago I decided to go to Japan. Not for work. Not to meet anyone. Just to unwind and be inspired. At Pilatus we live in a constant loop of work and sometimes you need to stop to...

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#013 - Un día. Una isla. Una maleta.

#013 - One day. One island. One suitcase.

The idea of ​​recording the Traveller launch in Ibiza arose from a need: to convey, without words, what it means to break away from routine. To escape the chaos. To breathe. To return to yourself. Ibiza seemed like the perfect...

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#012 - Cambiar de entorno para coger perspectiva (y qué entorno)

#012 - Changing environments to gain perspective (and what environment)

Just the truth, sometimes messy, sometimes uncomfortable, but always necessary. And that's also what building a brand is all about.

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#011 - Francia no se conquista en un día, pero ya estamos allí

#011 - France isn't conquered in a day, but we're already there.

Our entry into France wasn't a matter of luck, but of persistence. After more than a year of talks, we got what we were looking for: a strategic partner to bring Pilatus to the best stores in France. It wasn't an immediate yes , but every coffee, every trip, and every conversation added up until the moment arrived. The best stores in France await us.

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