#028- Pilatus team; Sushi time: this is how we make important decisions

We'd had intense weeks.

The 2027 collection is taking shape, and although we can't say much yet, I can tell you that it comes with significant changes. The kind that excite and overwhelm you in equal measure because you know you're touching things that work, but that can work better.

At the same time, we were brainstorming about the brand image. We wanted to refresh it, but without losing its essence. And of course, we didn't want it to be an executive decision. If Pilatus is what it is, it's because of the team behind it.

The monthly All Hands

Once a month, we all get together to take stock. Each area shares its numbers, its challenges, what works and what doesn't. It's that moment when you step out of your bubble and see the whole picture.

This time was particularly intense. We talked about production, the new certifications we are getting, how the community is evolving, sales... Lots of data, many decisions to make.

And then someone said, "What if we go for sushi and continue talking about this without PowerPoints?"

Sushi Time: 77 pieces later

We ended up at a table full of trays, sake, and conversations that ranged from "how do we optimize packaging?" to "does anyone else think this maki is clearly overrated?"

What started as an extension of the meeting became something totally different. No agenda, no presentations, no pressure. Just the team talking honestly about where we want to take Pilatus.

Ideas emerged that would never have come up in the meeting room. Someone proposed a concept for the new image that left us all thinking. Another questioned something we had taken for granted for months.

And in the midst of all that, we started counting pieces. I don't know who started, but it ended up being a ridiculous and hilarious competition. The record:  77 pieces. I'm not going to say who it was, but let's just say that person didn't have dinner.

Why these moments matter

We work fast. Very fast. Sometimes too fast.

It's easy to fall into the trap of thinking that stopping is a waste of time. That if you're not producing, advancing, executing, you're falling behind.

But these moments are what truly build a team. Not efficient meetings or well-organized Slacks. It's the unscripted conversations, the absurd laughs, discovering that your colleague has a brilliant opinion on something you never imagined.

That afternoon we left with more clarity about the 2027 collection, with a direction for the new brand image, and with the feeling that we are building something together. Truly together.

And yes, also with stomachs full of sushi.

See you at the next destination.