#012 - Changing environments to gain perspective (and what environment)

We weren't in a meeting. We were at the Bernabéu.

A beer in hand. A Real Madrid game ahead. And, for once, without talking about campaigns, margins, or launches.

Just us. Founders. Team members. People with a shared history and many more to build on.

There was something in the air that night. It wasn't football. It was that strange feeling of stopping for a moment and realizing we're in the middle of something we don't fully understand yet.

A growing brand. A consolidating team. And plans that can't fit into a presentation.

We talked about everything that isn't usually discussed in meetings.

From the fear of not reaching your goal. From the pressure of making decisions when there are no clear answers. From how difficult it is to maintain vision when every day throws a different urgency at you.

But we also talk about what excites us.

About what we see at Pilatus beyond the product. About what we could become if we didn't get lost in the noise. About how we want to grow, with whom, and for what purpose.

It's funny. We've been working together for years. But many of those conversations only happen when we let our guard down. When there are no roles. No hierarchies. No rush.

Just the truth, sometimes messy, sometimes uncomfortable, but always necessary. And that's also what building a brand is all about.

Not just with strategy, but with real relationships. Not just with vision, but with moments that sustain it. We don't have all the answers. But after that night, we emerged with greater clarity. More aligned.

More aware of what it means to do this together.

Pilatus is not defined by launches.

It is defined on nights like this.