#019- Three trade fairs, one goal: taking Pilatus further

If you've been following us for a while, you'll know that at Pilatus, we never stand still. We're always looking for ways to grow and take the brand further. And when I say "further," this time I'm talking about a journey that began in Amsterdam, passed through Paris, and ended in Madrid. Three trade shows in just two weeks to present our new collection to the retail world.

First stop: Show Up, Amsterdam

Amsterdam was the starting point. There, at Show Up, we had the opportunity to showcase Pilatus to retailers and concept stores across the Benelux region. It was exciting to see how the brand was generating interest in such a demanding market, where design and functionality are part of everyday life. Receiving direct feedback from professionals in the area helped us confirm that we were on the right track.

Second stop: Maison & Objet, Paris

Then it was Paris's turn. Participating in Maison & Objet is like playing in the top flight: distributors, agents, and retailers from all over Europe gather there. Three intense days of meetings, conversations, and learning that opened our eyes even further.
Between appointments, I escaped to iconic places like Galeries Lafayette and Le Bon Marché. We couldn't help but imagine Pilatus on those shelves, surrounded by that same care and attention to detail. And I thought, "We're closer than we think."

Last stop: Intergift, Madrid

And to close the tour, we returned home. At Intergift in Madrid, we were able to show national retailers everything we'd learned abroad. It was nice to see how international products also add value within our own market. Listening to Spanish retailers talk excitedly about Pilatus is the best way to remember why we do what we do.

What we took away from this trip

This journey has reminded us of something very simple but very powerful: a brand is not only defined by its products, but by the stories it tells and the people it connects with.
We're working hard to be present in the best physical points of sale, both in Spain and abroad. It's a long road, yes, but every step, every trade show, and every meeting brings us a little closer to that goal.

Thank you for being on the other side, accompanying us on this journey as well.