New paths, new markets.
A few days ago we landed in Amsterdam with a clear mission: to break new ground for Pilatus in the heart of Europe. And we did so hand in hand with our new distributor for Holland, Belgium and Luxembourg .
An agency that represents brands we deeply admire, such as Orbitkey and Memobottle, and is now investing in Pilatus to grow in these countries.
It was two intense days in which Alex and I:
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We visited stores and met potential clients of all kinds, from large chains to concept stores.
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We explored the market, gaining a better understanding of how people live, dress, and choose brands in this part of Europe.
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We discovered the first points of sale where we are already present.
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And we're sharing some sneak peeks of the 2026 collection for the first time.
But beyond work, Amsterdam is a city that represents us.
The city breathes design and good taste.
Every corner has a store with its own personality. Concept stores, multi-brand spaces, cafés with galleries... It's an ecosystem full of style, where every detail counts.
People dress well, effortlessly. They have that Nordic touch mixed with something very personal: natural, functional, authentic.
The market is broad, vibrant, and curious. There's room for diverse offerings, purposeful brands, and well-thought-out products. And that makes us believe Pilatus has a lot to contribute here.
We return with more clarity, more ideas, and the feeling that this is just the first step of something bigger. 
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