Sometimes, they add, they take advantage of certain buzzwords that they replicate in their ads and labels: sustainable, ecological and natural, are some of them.
42% of companies that do 'greenwashing' point out, the corresponding claims were exaggerated, false or misleading, and could be considered unfair commercial practices under EU rules.
Samy Alliance presented its trends report for the marketing industry, highlighting sustainability, artificial intelligence, entertainment marketing and automation.
Sustainability has long ceased to be an added value for brands and has become a fundamental part of the purposes, objectives and strategies of companies.
Organizations have understood that sustainability is the new ethical and moral code that they must follow.
What's more, according to a recent analysis by the Sortlist platform, 89.5% of companies think thatincluding sustainability in their marketing strategy is worth the return on investment. Specifically, the increase in brand image (24.13%), the increase in customer loyalty (20.13%) and the increase in sales (15.72%) are the main results reported.
On one side we have the Green Military Classic 15.6'' #case and on the other side we find the 13.3'' size. 🤔
The first case is intended to protect the laptop and store documents and the second case due to its smaller size can also be used as a document holder 💭.
Made from #reused skins ♻️, it incorporates three pockets so that in addition to carrying your laptop, you can store everything you need in your day to day.
It is one of the most chosen by our customers!
This 2023 has been loaded with changes, one of them has been our warehouse move. We left one of our warehouses to move to a larger one.
A change that generates uncertainty, but also excitement, since it is a sign that Pilatus has grown over the years.
This year we have the help of Apadema, a non-profit association declared of public utility, created for the care and promotion of people with intellectual disabilities. They are in charge of assembling the orders putting a special affection on it.
We tell you the 1st keys that you must take into account when making
The ranking of the 100 most sustainable companies in the world is led by these 10 companies:
or Schneider Electric SE (France)
or Ørsted A/S (Denmark)
o Banco do Brasil SA (Brazil)
or Neste Oyj (Finland)
or Stantec Inc (Canada)
or McCormick & Company Inc (USA)
or Kering SA (France)
or Metso Outotec (Finland)
o American Water Works Company Inc (USA)
or Canadian National Railway Co (Canada)
To find a Spanish #company within this ranking, we would go to position 19 with Iberdrola SA
Source: The 2021 Global 100 Most Sustainable Companies in the World, Corporate Knights
The Xunta de Galicia began to implement Sustainability Strategies in 2016.
Since then, the Galician Community has been a region of environmental reference within the European Union.
2022 has the particularity that it will extend the Xacobeo Year 2021 due to the pandemic and we have been able to translate this unusual event into a collaboration with the institution.
We are lucky to collaborate with the Xunta de Galicia!
2- Thank you for taking care of our planet. Choosing our products is already an action that seeks to improve the climatic situation. It is one more step to reduce the great problem that affects the earth.
3- Thank you for trusting small businesses. We want you to be aware of how important each of our clients is in these cases, since they make the existence of Pilatus Brand possible.
4- Thanks to all the team that makes up Pilatus Brand. This year we have had a lot of talent within the Pilatus family. Restless spirits and full of energy that have helped us to be who we are.
5- Lastly, thanks to you, who accompany us every day, who read us, who are interested and who help us create a community
Every decision we make has an impact. Our journey is conditioned by different circumstances that influence us and determine our behavior.
We want to start the PILATUS movement, where we can unite with all those restless and non-conformist spirits who want to evolve.
BE THE (R)EVOLUTION
The best way to predict the future is to create it.
Daily teamwork and effort are the keys to moving our project forward. Learn a little more about the #Pilatusteam family .
Alex, co-founder, has gone to live in the Caribbean for a few months. Lover of everything that is sport and friends. Multitasking.
Rodri, co-founder, athlete and indie lover is in charge of the commercial part of the company. Don't ask him for anything creative, it's not his forte. The richest of all, is Galician.
Jordi , the company's Valencian. It is dedicated to combining sustainability and design in our products and projects. Passionate about the mountain.
Inés , creative and disorganized. She is the head of marketing. The image of the company depends on it. And also, incredible cooking.
Sara , Basque and organized. She is in charge of bringing our philosophy closer to potential clients. Co-branding lover.
Marina , Madrid although from the outskirts. She is one of those responsible for launching collaborations with companies. 4 coffees per day.
Pablo , introvert and dreamer. In charge of international expansion and making Pilatus a company with a global presence. Committed
Being authentic means being yourself, which is why it is closely linked to the entrepreneurial concept. If you do what you want, if you are yourself, you will be happier.
We believe that being happy is the goal that we all have in life. No? Like any entrepreneurial team, we must find our way. The reality is that we want to bring sustainability closer to your lives.
The concept defined by Lucas Campodónico reflects the spirit of Pilatus Brand. We must look for references in the testimonials that surround us and Campodónico represents us 100%.