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Samy Alliance presented its trends report for the marketing industry, highlighting sustainability, artificial intelligence, entertainment marketing and automation.

Sustainability has long ceased to be an added value for brands and has become a fundamental part of the purposes, objectives and strategies of companies.

Organizations have understood that sustainability is the new ethical and moral code that they must follow.

What's more, according to a recent analysis by the Sortlist platform, 89.5% of companies think thatincluding sustainability in their marketing strategy is worth the return on investment. Specifically, the increase in brand image (24.13%), the increase in customer loyalty (20.13%) and the increase in sales (15.72%) are the main results reported.

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