Since the start of the pandemic, companies have been spending more on gifts for their customers.
📰 In fact, according to a study by AIThority, the average spend on a corporate gift has increased by 66% compared to the previous year. In addition, 80% of the executives who were interviewed for this study believe that gifts generate a positive and measurable Return on Investment ( ROI).
✍ The probability that they make a referral increases by 36%.
And that's not all, 19% of customers buy again within 90 days after receiving said gift.
🤔 Now, more and more companies are realizing that investing in corporate gifts can be an effective #strategy .
👨💻 Also, those companies that target more exclusive niches, and that want to cultivate more lasting relationships with their customers, will make these gifts more personalized.
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