SDG 1: End of poverty.
Approximately 10% of the world's population lives on less than $1.90 a day and is at risk of extreme poverty. Almost 900 million people suffer from hunger, do not have access to drinking water and other basic services.
With Pilatus we want to raise awareness of the seriousness of the quality of life in which these people live, and do what we can to do our bit.
What other ideas can you think of to contribute our grain of sand?