There are days that mark a turning point, even if you're not looking for it. Our Friends & Family get-together the other day was exactly that. A quiet, but very real, turning point.
For the first time, we took Pilatus off the screen and into a physical space. A place with light, music, and people. A place where the brand ceased to be just an idea and became real. Fondeo, in the heart of Madrid, became our home for a few hours.
We invited the people who have been part of the journey since long before any of this made sense. Friends who listened to our first ideas. Family who supported us even when they didn't fully understand what we were doing. And people who have been there behind the scenes, quietly and consistently, holding the brand together when there was nothing left to hold together.
There was no agenda. No speeches. No expectations. Just conversations, laughter, stories that emerged spontaneously, and that much-needed reminder of why we started Pilatus. That mix of excitement and vertigo that makes you say: okay, let's keep going.
And we have to say it… it turned out better than we imagined.
This journey is also for the team. For those behind the emails, the photoshoots, the spreadsheets, the logistics, the last-minute changes, the late nights, and the ideas that start as something silly and end up becoming something big. Thank you for making all of this work even when no one is watching.
Thanks also to those who came and to those who, in one way or another, have been there from the beginning. Sometimes the energy from a small event is more powerful than any big launch.
Yesterday we didn't just present products. Yesterday we felt that Pilatus is something bigger. Yesterday, more than ever, it felt like a family.
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#023- Community, entrepreneurship and listening.